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While it preserves the essence of the model first introduced in 1976, the new AMIDA Digitrend ‘Take-Off Edition’ presents a number of improvements.
The car body-style case, machined from a block of 316 L stainless steel, has seen its contours refined for sleeker aesthetics and improved finishes, enhancing its fluid profile. The subtly redesigned case, water-resistant to 50 meters, now has an open back, revealing the regulating organ of the mechanical self-winding movement – Soprod’s modern and reliable Newton caliber (23 jewels), which beats at 28,800 vibrations per hour (4 Hz) and offers 44 hours of power reserve. 
Featuring an in-house developed module with a unique dual-disc construction of only 9 components, doubling as both a plate and a casing ring, this modern movement – with the tightest tolerances – incorporates jumping hours for exceptional efficiency and precision. Amplifying these technical improvements find themselves amplified by aesthetic refinements, like the redesigned minute window and completely redesigned typography – true to the original orange digits emblematic of the 70s.
The logo, signed by typeface and graphic designer Johann Terrettaz whose credits include Urwerk and Akrivia, also took a leap through time. The supple and sensuous strap, combining calfskin and Alcantara, complements the watch’s overall eye-catching presence.

AMIDA DIGITREND: The rebirth of an iconic watch !

Tracing back to the origins of Swiss ‘digital’ timekeeping – AMIDA makes a grand comeback with a model that remains unforgettable: the famous DIGITREND driver’s watch!

Remember the AMIDA Digitrend? A true gem from Baselworld 1976.
A Swiss watch with futuristic lines inspired by the sports car designs of the era, a hybrid before its time as it combined a mechanical movement and original LED-style display.


The Swiss brand, pioneer designer of the coolest digital watches of the 70s, has marked its grand return on April 30, 2024. 

A tribute to a magical decade, a toast to a future unfettered by creative diktats, where ‘Space Age’, boundless enthusiasm and disruptive aesthetics are intertwined.


The iconic DIGITREND driver’s watch, with its retro-futuristic style, is reborn with more refined finishes, an automatic movement equipped with a jumping hour module, a sapphire prism for the side display, and a clear, precise ‘digital’ readout.


The shape? Unconventional to say the least. A vintage piece with a modern twist!


It’s been nearly fifty years since the AMIDA Digitrend was launched at Baselworld in 1976. Iconic from the start, it symbolized the audacity of a whole generation and inspired independent watchmaking from the 2000s to the present day.

We invite you to dive deeper into Amida watches universe by having a look at their website. 

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